Sonic Music Promotions

In 2018, Sonic Music Promotions partnered with Australian producer and DJ Dom Dolla to launch a high-impact marketing campaign for his breakout single, Take It. With its hypnotic bassline, crisp production, and undeniable club energy, Take It quickly became a dance floor anthem, cementing Dom Dolla’s status as a rising force in the global electronic music scene.

Our team at Sonic Music Promotions executed a strategic rollout designed to capture the attention of tastemakers and electronic music lovers worldwide. The campaign secured prominent placements across leading streaming platforms, including Spotify’s Mint and Housewerk playlists, Apple Music’s Electronic and DanceXL, and YouTube’s Electronic Hotlist.

To further amplify Dom’s visibility, Take It received heavy rotation on top-tier radio stations such as BBC Radio 1’s Dance Anthems, triple j in Australia, and Apple Music Radio’s One Mix, where it was championed by influential hosts and DJs. The track also found support across SiriusXM’s BPM and Diplo’s Revolution, reaching club-goers and festival fans across North America.

Media coverage followed suit, with high-profile features in Mixmag, Dancing Astronaut, Billboard Dance, and EDM.com—all recognizing Dom Dolla as a breakout talent with a signature sound. The campaign’s momentum helped Take It gain viral traction across social media and clubs worldwide, setting the stage for Dom’s continued rise and earning him a spot among the elite in house music.

Through this collaborative campaign, Sonic Music Promotions played a vital role in turning Take It into a global hit—and Dom Dolla into a household name in the world of dance music.

In early 2025, Sonic Music Promotions led the global campaign for Kylie Minogue’s vibrant new single, Last Night I Dreamt I Fell in Love, a high-energy collaboration with Brazilian DJ and producer Alok. Seamlessly blending Kylie’s signature dance-pop sparkle with Alok’s modern electronic flair, the track captured the attention of longtime fans and new listeners alike—further proving Kylie’s staying power in the evolving pop landscape.

Our team at Sonic Music Promotions executed a comprehensive, multi-platform strategy designed to maximize reach and impact across key territories. The single launched with strong momentum across DSPs, securing top placement on Spotify’s New Music Friday, Mint, and Dance Rising, as well as Apple Music’s DanceXL and New in Pop playlists. On YouTube and TikTok, short-form content activations and influencer collaborations helped drive global engagement, particularly in Latin American and European markets.

Radio support was immediate and widespread. Last Night I Dreamt I Fell in Love premiered on BBC Radio 1’s Future Sounds, and received high-rotation support across triple j, Capital Dance, and NRJ France, while U.S. traction followed on SiriusXM BPM and iHeartRadio’s Evolution. The campaign also secured a coveted feature on Apple Music Radio, with Kylie joining for an exclusive interview to discuss the inspiration behind the track.

Press coverage played a crucial role in driving momentum. We secured impactful features with Billboard, Rolling Stone, NME, and The Guardian, all highlighting Kylie’s ability to remain at the forefront of pop and dance music. Media praised the track’s infectious rhythm, club-ready production, and Kylie’s timeless charisma.

The single’s success reaffirmed Kylie Minogue’s global appeal, pushing Last Night I Dreamt I Fell in Love into trending charts across Spotify and Apple Music. Sonic Music Promotions is proud to have powered the campaign behind this standout release—celebrating a new era of Kylie while staying true to her iconic roots.

In 2020, Sonic Music Promotions partnered with rising Australian indie rock band Spacey Jane to deliver a targeted campaign for their breakout single, Booster Seat. Blending raw vulnerability with soaring guitar-driven melodies, the track quickly captured the hearts of listeners and marked a defining moment in the band’s rapid ascent.

Our campaign focused on elevating Booster Seat across the indie and alt-rock landscape. The track gained immediate traction on triple j, where it became one of the station’s most-requested songs of the year and ultimately landed at #2 in the Hottest 100 of 2020—a pivotal moment that solidified Spacey Jane’s arrival on the national stage.

To amplify its reach, we secured placements on key streaming playlists, including Spotify’s Front Left, Indie Mixtape, and Rock This, as well as Apple Music’s Indie Hits and New Music Daily. Strategic timing around the release of their debut album Sunlight helped ensure continued momentum, with digital and radio efforts working in sync to build buzz.

Press coverage played a major role in the track’s rise. Sonic Music Promotions secured features and reviews in outlets such as NME, Tone Deaf, The Guardian Australia, and Rolling Stone AU, all praising the track’s emotional depth and the band’s evolving sound. Meanwhile, social media campaigns and lyric video content helped drive fan engagement and sustained visibility throughout the year.

Through a blend of national radio dominance, curated streaming support, and targeted media exposure, Sonic Music Promotions helped position Booster Seat as the breakout moment Spacey Jane needed. The track’s runaway success laid the foundation for the band’s continued rise as one of Australia’s leading indie rock acts.