Sonic Music Promotions

In 2018, Sonic Music Promotions partnered with Australian producer and DJ Dom Dolla to launch a high-impact marketing campaign for his breakout single, Take It. With its hypnotic bassline, crisp production, and undeniable club energy, Take It quickly became a dance floor anthem, cementing Dom Dolla’s status as a rising force in the global electronic music scene.

Our team at Sonic Music Promotions executed a strategic rollout designed to capture the attention of tastemakers and electronic music lovers worldwide. The campaign secured prominent placements across leading streaming platforms, including Spotify’s Mint and Housewerk playlists, Apple Music’s Electronic and DanceXL, and YouTube’s Electronic Hotlist.

To further amplify Dom’s visibility, Take It received heavy rotation on top-tier radio stations such as BBC Radio 1’s Dance Anthems, triple j in Australia, and Apple Music Radio’s One Mix, where it was championed by influential hosts and DJs. The track also found support across SiriusXM’s BPM and Diplo’s Revolution, reaching club-goers and festival fans across North America.

Media coverage followed suit, with high-profile features in Mixmag, Dancing Astronaut, Billboard Dance, and EDM.com—all recognizing Dom Dolla as a breakout talent with a signature sound. The campaign’s momentum helped Take It gain viral traction across social media and clubs worldwide, setting the stage for Dom’s continued rise and earning him a spot among the elite in house music.

Through this collaborative campaign, Sonic Music Promotions played a vital role in turning Take It into a global hit—and Dom Dolla into a household name in the world of dance music.