Sonic Music Promotions

In 2020, Sonic Music Promotions partnered with rising Australian indie rock band Spacey Jane to deliver a targeted campaign for their breakout single, Booster Seat. Blending raw vulnerability with soaring guitar-driven melodies, the track quickly captured the hearts of listeners and marked a defining moment in the band’s rapid ascent.

Our campaign focused on elevating Booster Seat across the indie and alt-rock landscape. The track gained immediate traction on triple j, where it became one of the station’s most-requested songs of the year and ultimately landed at #2 in the Hottest 100 of 2020—a pivotal moment that solidified Spacey Jane’s arrival on the national stage.

To amplify its reach, we secured placements on key streaming playlists, including Spotify’s Front Left, Indie Mixtape, and Rock This, as well as Apple Music’s Indie Hits and New Music Daily. Strategic timing around the release of their debut album Sunlight helped ensure continued momentum, with digital and radio efforts working in sync to build buzz.

Press coverage played a major role in the track’s rise. Sonic Music Promotions secured features and reviews in outlets such as NME, Tone Deaf, The Guardian Australia, and Rolling Stone AU, all praising the track’s emotional depth and the band’s evolving sound. Meanwhile, social media campaigns and lyric video content helped drive fan engagement and sustained visibility throughout the year.

Through a blend of national radio dominance, curated streaming support, and targeted media exposure, Sonic Music Promotions helped position Booster Seat as the breakout moment Spacey Jane needed. The track’s runaway success laid the foundation for the band’s continued rise as one of Australia’s leading indie rock acts.