Sonic Music Promotions

Nelly Furtado

In December 2024, Sonic Music Promotions joined forces with global pop icon Nelly Furtado to deliver the high-impact rollout for her single Showstopper (Remix) featuring AJ Tracey. As the fourth release from her long-awaited comeback album 7, the remix brought a bold new energy to the original, blending Nelly’s signature vocal style with AJ Tracey’s sharp UK rap delivery—bridging pop, hip-hop, and global club culture.

Our team led a multi-channel strategy to amplify the track’s visibility in both domestic and international markets. The remix premiered across major platforms with top-tier playlist placements including Spotify’s New Music Friday, Pop Rising, Who We Be, and Apple Music’s The Plug and Breaking Pop. Viral teaser clips were seeded to TikTok and Instagram Reels pre-release, fueling fan anticipation and maximizing day-one impact.

Radio play followed swiftly. Showstopper (Remix) was added to rotation on BBC Radio 1, Capital XTRA, Hot 97, and SiriusXM Hits 1, reinforcing its appeal across urban, pop, and international formats. Targeted PR outreach secured coverage in NME, Billboard, Dazed, and Complex, with critics applauding the track’s sleek production and the chemistry between Furtado and Tracey.

As part of the campaign, Sonic Music Promotions facilitated behind-the-scenes content, influencer reactions, and editorial features, further pushing Showstopper (Remix) into trending territory on social and DSPs. The momentum contributed to renewed interest in 7, Nelly’s first full-length album in years, and positioned her firmly back in the global spotlight.

With a strategic blend of media, streaming, and cultural relevance, Sonic Music Promotions proudly helped deliver a powerful comeback moment for Nelly Furtado—one that reintroduced her to a new generation while staying true to the sound fans love.